Kev Price SEO

Over the years I have been asked countless times how to rank in Google, or why certain pages rank better than others.

The best analogy I have come up with is likening SERPs to school.

In a school you often get certain cliques and within each clique there is a kind of hierarchy which is often defined by age. If you want to know who is the coolest kid you just have to go and watch and listen to the clique of cool kids and its either obvious who is top dog, or they will be talking about that person a lot.

Just by listening to them you can get an understanding of what is important to that group, what kind of things interest them and what kind of language they use.

It often takes a while for a new kid joining the group to go up in rankings because they don’t have the trust of the group and haven’t yet done anything worthy of being talked about.

They need to grow in confidence within the group and gain more friends in order to be talked about more.

Within any group like this, the words used to talk about the person become extremely important and become what that person becomes associated with. Often certain words will trigger anecdotes about a person and bring them to mind a lot easier.

Imagine the situation in which a science teacher is talking about kids in the school and discussing how cool something they did was. This isn’t going to carry as much weight as the same teacher talking about how good someones science project was.

Many of the skills learned growing up can be used in SEO.

Find a community you feel part of and join the in the conversation, if you are new to the group feel free to sit back and listen for a while. If you try and force it everyone can spot a pretender within a group very quickly. Join in by making positive constructive comments and letting people get to know you. Then when you have something to say and feel you have the support of the community put it out there and see what happens.