Comments on: Hookjab: Do you click blog ads? http://kevprice.com/ppc/26/ Rank you very much Sun, 07 Sep 2008 20:32:09 +0000 http://wordpress.org/?v=2.0.4 by: When online ads go wrong « HookJab: punchy writing about writing http://kevprice.com/ppc/26/#comment-665 Thu, 27 Sep 2007 10:43:23 +0000 http://kevprice.com/ppc/26/#comment-665 [...] September 27, 2007 Kev the online marketing pro had an interesting response to my post about clicking on blog ads, in which he said that the beauty of google ads were that they were obsessively customisable. Which may be true, but it seems that few advertisers care enough to set up intelligent ad campaigns. [...] […] September 27, 2007 Kev the online marketing pro had an interesting response to my post about clicking on blog ads, in which he said that the beauty of google ads were that they were obsessively customisable. Which may be true, but it seems that few advertisers care enough to set up intelligent ad campaigns. […]

]]> by: Kev Price http://kevprice.com/ppc/26/#comment-660 Mon, 24 Sep 2007 13:05:13 +0000 http://kevprice.com/ppc/26/#comment-660 You can choose which sites on the network to specifically display your ad on, as well as choose negative keywords. for instance to display your ads on sites to do with knives, but not with knives and crime. it is obsessively customisable. You should definitely hire a gorilla for any marketing you do! You can choose which sites on the network to specifically display your ad on, as well as choose negative keywords. for instance to display your ads on sites to do with knives, but not with knives and crime.

it is obsessively customisable.

You should definitely hire a gorilla for any marketing you do!

]]> by: Milly http://kevprice.com/ppc/26/#comment-659 Mon, 24 Sep 2007 11:24:14 +0000 http://kevprice.com/ppc/26/#comment-659 lol! I made an imaginary entrepreneur cry. I am MEAN ;-) Personally I'm not a big fan of adwords. If I sell knives, I don't want my great ad for cut-price knives to be displayed next to an article about knife crime. I think that if you're going to advertise online you need to be really selective. Like, obsessively selective. As a knife-seller, I would prefer to pay more to advertise on a high-ranking recipe blog, or a respected webshop for kitchen appliances. So if someone like me clicked on the recipe blog ad as a thanks to the writer, that's my chance to sell to someone who is already half-way interested in what I have to sell. Or maybe I should hire a gorilla to juggle knives on TV? lol! I made an imaginary entrepreneur cry. I am MEAN ;-)

Personally I’m not a big fan of adwords. If I sell knives, I don’t want my great ad for cut-price knives to be displayed next to an article about knife crime.

I think that if you’re going to advertise online you need to be really selective. Like, obsessively selective. As a knife-seller, I would prefer to pay more to advertise on a high-ranking recipe blog, or a respected webshop for kitchen appliances.

So if someone like me clicked on the recipe blog ad as a thanks to the writer, that’s my chance to sell to someone who is already half-way interested in what I have to sell.

Or maybe I should hire a gorilla to juggle knives on TV?

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